By Vasudeva Akula, Ph.D.
How Subscription Businesses Build Durable Growth Through Predictive
Customer Lifetime Value
How Subscription Businesses Build Durable Growth Through Predictive
Customer Lifetime Value
How Subscription Businesses Build Durable Growth Through Predictive
Customer Lifetime Value
Meet the Author
Vasudeva Akula, Ph.D.
Vasudeva Akula, Ph.D.
Vasudeva Akula, Ph.D.
PREDICTIVE CLV IMPACT
$700M+
$700M+
Client CLV Generated
PREDICTIVE CLV IMPACT
$700M+
Client CLV Generated
Vasudeva Akula, Ph.D., is Co-Founder and Chief Data Scientist at VOZIQ AI, a platform purpose-built for predictive CLV-driven growth in subscription businesses.
Vasudeva Akula, Ph.D., is Co-Founder and Chief Data Scientist at VOZIQ AI, a platform purpose-built for predictive CLV-driven growth in subscription businesses.
Over three decades and more than 100 client engagements across home services, telecom, healthcare, insurance, and more, he has designed and implemented AI-powered growth programs that generated hundreds of millions in additional customer lifetime value.
Over three decades and more than 100 client engagements across home services, telecom, healthcare, insurance, and more, he has designed and implemented AI-powered growth programs that generated hundreds of millions in additional customer lifetime value.
He holds a doctorate in Information Technology and a Master’s degree in Computer Science. He can be reached at linkedin.com/in/vakula.
What's inside
Three Parts. One Complete System.
Part I
Are you managing customers or just averages?
Part II
Is your business compounding or constantly refilling?
Part III
Do your AI scores drive action or just insight?
What's inside
Three Parts. One Complete System.
Part I
Part II
Part III
What's inside
Three Parts. One Complete System.
Part I
Part II
Part III
EXPLORE THE BOOK
Nine Chapters.
One Executive Brief.
Nine Chapters.
One Executive Brief.
Nine Chapters.
One Executive Brief.
A short read on how seven executives turned predicted customer value into growth.
Most subscription businesses manage the average, while their most valuable customers hide inside it. See the core idea, the proof, and the next move in every chapter. Start in a few minutes.
Most subscription businesses manage the average, while their most valuable customers hide inside it. See the core idea, the proof, and the next move in every chapter. Start in a few minutes.
Most subscription businesses manage the average, while their most valuable customers hide inside it. See the core idea, the proof, and the next move in every chapter. Start in a few minutes.
AI MASTERMINDS
The Seven AI Masterminds.
The Seven AI Masterminds.
The Seven AI Masterminds.
The book features 7 subscription business leaders sharing firsthand experiences in customer retention, growth, and lifetime value, demonstrating how these principles drive results.
The book features 7 subscription business leaders sharing firsthand experiences in customer retention, growth, and lifetime value, demonstrating how these principles drive results.
Veronica Moturi
Veronica Moturi
Veronica Moturi
SVP & Chief Customer Officer,
Brinks Home
SVP & Chief Customer Officer,
Brinks Home
SVP & Chief Customer Officer,
Brinks Home
$100M+
$100M+
$100M+
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Sava Tsvetkov, CFA
Sava Tsvetkov, CFA
Sava Tsvetkov, CFA
SVP & Chief Customer Officer,
Brinks Home
EVP & Chief Financial Officer,
Brinks Home
SVP & Chief Customer Officer,
Brinks Home
$100M+
$100M+
$100M+
Enterprise Value Impact
Enterprise Value Impact
Enterprise Value Impact
Jay Autrey
Jay Autrey
Jay Autrey
Chief Customer Officer,
Guardian Alarm
Chief Customer Officer,
Guardian Alarm
Chief Customer Officer,
Guardian Alarm
$500M+
$500M+
$500M+
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Derek Carder
Derek Carder
Derek Carder
Chief Operating Officer,
Frontpoint Security
Chief Operating Officer,
Frontpoint Security
Chief Operating Officer,
Frontpoint Security
$30M+
$30M+
$30M+
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Edmund Mackey
Edmund Mackey
Edmund Mackey
Chief Strategy & Transformation Officer,
Aptive Environmental
Chief Strategy & Transformation Officer,
Aptive Environmental
Chief Strategy & Transformation Officer,
Aptive Environmental
$30M+
$30M+
$30M+
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Evan Unick
Evan Unick
Evan Unick
VP of Customer Solutions,
Aptive Environmental
VP of Customer Solutions,
Aptive Environmental
VP of Customer Solutions,
Aptive Environmental
$30M+
$30M+
$30M+
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Customer Lifetime Value Increase
Angela Holliday
Angela Holliday
Angela Holliday
VP of Customer Experience,
AMP Smart
VP of Customer Experience,
AMP Smart
VP of Customer Experience,
AMP Smart
45 Months
45 Months
45 Months
Average Renewal Length
Average Renewal Length
Average Renewal Length
Featured Experts
Trusted by Industry Leaders
Trusted by Industry Leaders
Hear from leaders who share their experiences and insights on customer growth and retention.
“The customers who hurt us most weren’t the ones complaining. They were the ones saying nothing.”
Veronica Moturi
SVP & Chief Customer Officer, Brinks Home
“Once the board could see two curves, the AI investment stopped being a technology decision and became a capital allocation decision.”
Sava Tsvetkov, CFA
EVP & Chief Financial Officer, Brinks Home
“This wasn’t developed in a lab, or in a strategy session. It was built inside three real businesses, at three very different sizes.”
Jay Autrey
Chief Customer Officer, Guardian Alarm
“We stopped waiting for the cancellation call to make a retention offer. We started reaching customers on risk intelligence, with targeted offers.”
Veronica Moturi
SVP & Chief Customer Officer, Brinks Home
“Every recurring-revenue business raises prices eventually — inflation, added value, pricing that hasn’t kept pace in years. What almost cost us customers wasn’t the increase; it was getting the timing wrong.”
Derek Carder
Chief Operating Officer, Frontpoint Security
“We already knew how to predict who was likely to buy. It turned out similar models, pointed the other direction, could tell us who was about to leave.”
Edmund Mackey
Chief Strategy & Transformation Officer, Aptive Environmental
“The sales cycle never truly ends. The moment you believe it does, you stop caring whether you acquired the right customer in the first place.”
Evan Unick
VP of Customer Solutions, Aptive Environmental
Featured Experts
The Seven AI Masterminds.
The book features 7 subscription business leaders sharing firsthand experiences in customer retention, growth, and lifetime value, demonstrating how these principles drive results.
“The customers who hurt us most weren’t the ones complaining. They were the ones saying nothing.”
Veronica Moturi
SVP & Chief Customer Officer, Brinks Home
“Once the board could see two curves, the AI investment stopped being a technology decision and became a capital allocation decision.”
Sava Tsvetkov, CFA
EVP & Chief Financial Officer, Brinks Home
“This wasn’t developed in a lab, or in a strategy session. It was built inside three real businesses, at three very different sizes.”
Jay Autrey
Chief Customer Officer, Guardian Alarm
“We stopped waiting for the cancellation call to make a retention offer. We started reaching customers on risk intelligence, with targeted offers.”
Veronica Moturi
SVP & Chief Customer Officer, Brinks Home
“Every recurring-revenue business raises prices eventually — inflation, added value, pricing that hasn’t kept pace in years. What almost cost us customers wasn’t the increase; it was getting the timing wrong.”
Derek Carder
Chief Operating Officer, Frontpoint Security
“The sales cycle never truly ends. The moment you believe it does, you stop caring whether you acquired the right customer in the first place.”
Evan Unick
VP of Customer Solutions, Aptive Environmental
“We already knew how to predict who was likely to buy. It turned out similar models, pointed the other direction, could tell us who was about to leave.”
Edmund Mackey
Chief Strategy & Transformation Officer, Aptive Environmental
“My agents used to put a customer on hold and go digging through the account. The first time the screen just told them why — and what to do — the job changed.”
Angela Holliday
VP Customer Experience, AMP Smart
“We didn’t build a new offer for every channel. We built one engine, proved it where the calls already were, then put it behind every other channel a customer could use.”
Derek Carder
Chief Operating Officer, Frontpoint Security